Sabrina's Discourse Portfolio
A Multimodal and Critical Discourse Analysis Portfolio
About
Welcome, my name is Sabrina! I am currently an undergraduate student at Chapman University, pursuing a Business Administration major with an emphasis in marketing and a minor in Rhetoric and Composition Studies. While I have developed numerous websites and landing pages for marketing purposes, I am excited to utilize this skill to now showcase my rhetorical studies.
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This website contains a collection of my personal discourse analyses and reflections. These compositions are based on prompts relating to Bateman's Genre and Multimodal Framework, Stages of Comedy Film Trailers and Their Functions Framework, digital genres, memes, and research-based critical discourse.
Discourse Analysis Key Terms
"Critical discourse theory allows us to study media through cultural lenses in order to contextualize and make sense of the purpose and impact of media."
The Purpose of Discourse Analysis
Discourse analysis finds communication within natural environments and analyzes the language to help find a deeper meaning to better understand ourselves and a particular culture better.
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“When you’re able to see culture for what it is, especially within our capitalist society, our minds our opened to reality.”
Within Pop Culture
- Sign: anything that induces meaning other than itself. Signs can be presented as indexical, iconic, or symbolic.
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- Artifact: a type of sign that is recognized as a unified whole, charged with a widely shared meaning, and carries a group identification.
Key Ideas
- Intertexuality: interconnectedness to what precedes and what comes after, the idea that every text is connected to another.
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- Pragmatics: the relationship between language and context.
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- Intermodal complementarity: "a social-semiotic approach to language, a view that considers language as one among a number of semiotic resources...that people use to communicate, or make meaning, with each other" (Paltridge 296).
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